Privacy

HUMEIA™

Privacy Policy

Humeia™ · ABN 95 907 679 237
Version 2.0 · Effective 20 October 2026 · Next scheduled review April 2027

Humeia™ is committed to protecting your privacy. This policy explains how we collect, use, store and share your personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). It applies when you use our website, our app or any of our products, programmes and memberships.

Summary

We only collect what we need to give you what you asked for.
Your Clarity Snapshot™ and Human Map™ answers stay on your own device until you choose to save them.
We never sell or rent your personal information.
We only share your Human Map™ with someone if you choose to an you can stop sharing at any time.
You can ask us to delet your saved results at any time.
We do not put your personal information into AI tools.
Humeia™ is not counselling or therapy and we never diagnose.

1. Who We Are

Humeia™ (ABN 95 907 679 237) is based in Laidley Heights, in the Lockyer Valley, Queensland, Australia.

We offer the following programmes and services:

• Clarity Snapshot™

• Human Map™ Everyday, Human Map™ Everyday Plus, Human Map™ Pro, Human Map™ Pro Plus, Human Map™ Perspectives, Human Map™ Perspectives Plus and Human Map™ Enterprise

• Humeia™ Everyday Membership, Humeia™ Pro Membership, Humeia™ Pro Plus Membership and Humeia™

Enterprise Some of these products are not yet available. They are included in our policies now and will open when we announce them.

In this policy, "we", "us" and "our" mean Humeia™. We are responsible for (the "data controller" of) all personal information collected through these services.

Privacy contact
support@humeia.me · humeia.me

2. What Law Applies

We follow the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where we collect personal information from people in the United Kingdom or the European Economic Area, we also comply with the UK GDPR and the EU GDPR. If there is any conflict between these laws, we apply the standard that gives you the greater protection.

3. What Information We Collect

We collect personal information depending on how you use our services.

This may be when you:

• take the Clarity Snapshot™ or buy any Human Map™

• join any Humeia™ membership •join a waitlist or pilot programme

• complete a form, survey or quiz

• sign up for emails or newsletters

• book a coaching session

• give us feedback, including through Shaped by You™

• contact us or interact with us on social media

• use our website (analytics data that does not identify you)

• agree to give anonymised answers for research

3.1 Types of information
Communication Data includes anything you send us, whether through the contact form on our website, email, text, social media or any other way.

Customer Data includes information about what you buy from us, such as your name, billing address, email address, phone number and purchase details. Payments are processed by Stripe or PayPal. We do not see or keep your full card number.

User Data includes information about how you use our website and online services and anything you create on them, such as your course progress, quiz and survey answers, practice entries and the results described below.

Technical Data includes information about how you use our website, such as your IP address, login data, browser and device type, time zone setting, pages viewed and how long you stay. This comes from our analytics tools.

Marketing Data
includes your preferences for receiving marketing from us and your communication preferences.

3.2 Clarity Snapshot™
Your answers about six values. If you choose to save your results, we also keep your email address, your results, your plan and any reminder you asked for. If you choose to, you can also save a wellbeing score. This is health information, so we only keep it with your separate consent.

3.3 Human Map™
The values you choose, your answers and your results. When you save your Map, we also keep your email address, a Map ID, the personal link to your dashboard, which product it is (such as Human Map™ Everyday, Human Map™ Pro or Human Map™ Perspectives), whether you asked for a PDF or a reminder and, where it applies, your launch offer credit code. If you save more than one Map with the same email address, we use your earlier Map to show you what has moved.

If you choose Human Map™ Perspectives or Human Map™ Perspectives Plus, we also collect the names, email addresses and group (such as manager, peers or direct reports) of the people you invite to give you feedback. We also collect their answers, which are shown to you combined by group, with at least three people in each group.

If you choose Human Map™ Everyday Plus, Human Map™ Pro Plus or Human Map™ Perspectives Plus, your Map and results are shared with the Coaching Partner you book with, so they can work with you. We also keep your booking details.

If you share your Map, we keep the name, email address and role of the person you share it with, what you chose to share, when the share ends and when it was last opened.

3.4 Humeia™ membership
What you enter in your daily practice, check-ins and the Formation Companion™. Your Formation Companion™ entries are saved as you write them, so the Formation Companion™ can remember your journey even if you clear your browser or change devices. Your Human Maps™ and Formation Companion™ entries are kept as described in section 14.

3.5 Feedback, pilots and research
If you give us feedback, including through Shaped by You™, we keep what you tell us and, if you give them, your name and email address so we can reply. Feedback is stored in Google Sheets. If you join a pilot, we collect the information described in the pilot consent form you receive before you start.

4. How We Collect Information

Most information comes directly from you, for example when you fill in a form on our website, save your results or email us. We also collect some information automatically as you use our website, using cookies and similar technology (see section 17 and our Cookie Policy).

We may receive information from analytics providers such as Google, advertising networks such as Meta (Facebook) and payment providers such as Stripe and PayPal. We collect information about another person only when you invite them to give feedback or share your Human Map™ with them and give us their name and email address.

If you give us another person's details, please make sure they are happy for you to do so. You can use the Clarity Snapshot™ without giving us your name or email address. To save results, buy something or receive emails, we need your email address.

Platform integrations
Our website runs on Zenler. When a third-party service is switched on, we can connect to the information it makes available to us under our agreement with that provider. We never receive or store your passwords for these services. Integrations our platform may use include:

• Zapier.com: integrations and automation
• MailChimp.com: mailing service
• Google.com: analytics and reCAPTCHA
• DigitalOfficePro.com: PowerPoint to HTML5 technology
• SlideServe.com and SlideOrbit.com: slide hosting
• Facebook.com: Facebook Login and Meta Pixel
• Segment.io: customer data management
• Resend: mailing service

5. Sensitive Information

Sensitive information includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation or practices, political opinions, trade union membership, criminal record, health and genetic or biometric information.

The only sensitive information we collect is the optional wellbeing score in the Clarity Snapshot™. It is health information, so we only keep it if you give your separate consent when you save your results. You can use the Clarity Snapshot™ without it. We do not collect any other sensitive information and we do not collect information about criminal convictions or offences.

If we need information by law or to provide something you have bought and you do not give it to us, we may not be able to provide that product or service. If this means we have to cancel something you ordered, we will tell you at the time.

6. How We Use Your Personal Information

We only use your personal information when the law allows it.

We use it to:

• give you what you asked for: your results, your Map, your plans, your PDF and your personal link

• show you what has moved between your Maps

• deliver courses, resources and memberships and keep you updated

• arrange coaching sessions with your Coaching Partner

• process payments

• personalise your learning experience

• send the emails you asked for (see section 8)

• answer your questions and complaints

• offer early access to memberships or programmes

• collect feedback and improve our content and tools, using anonymous counts and, only if you agreed, anonymised answers

• meet our legal duties, such as keeping tax records

Results worked out by computer
Your Clarity Snapshot™ and Human Map™ results are worked out by computer from your own answers. They are a personal reflection, not a decision about you. We do not use computer programs to make decisions that significantly affect your rights or interests.

7. Lawful Basis (United Kingdom and Europe)

If you are in the United Kingdom or the European Economic Area, the GDPR asks us to explain the lawful basis for each use of your personal information. We may rely on more than one basis, depending on the purpose.

Information	Why we use it	Lawful basis
Technical Data	To understand how our website is used, protect our business and website, show relevant content and advertisements and understand how well our advertising works	Our legitimate interests in running and growing our business and deciding our marketing
Marketing Data	To let you take part in promotions, show relevant content and advertisements, including Facebook and other display advertisements and measure how well they work	Our legitimate interests in understanding how customers use our products, developing them and growing our business. Marketing emails are sent only with your consent
The Wellbeing Score	To show and save your wellbeing score with your Clarity Snapshot™ results	Your explicit consent
Communication Data	To reply to you, keep records and establish, pursue or defend legal claims	Our legitimate interests in replying to you, keeping records and handling legal claims
Customer Data	To supply what you have bought and keep records of the purchase	Performing our contract with you or taking steps you asked for before entering into one
User Data	To run our website, provide relevant content, keep our website secure, keep back-ups and run our online services and business	Our legitimate

8. Emails and Marketing

We send service emails about things you asked for or bought, such as your saved results, your personal link, your PDF and confirmations. Reminder emails, such as "Time to map again", are only sent if you asked for them and each one has a link to stop them. We only send marketing emails, such as news and offers, if you have agreed to receive them. Every marketing email says it is from Humeia™ and has an unsubscribe link. We act on unsubscribe requests within 5 working days. This meets the Spam Act 2003 (Cth) in Australia and, for people in the United Kingdom, the Privacy and Electronic Communications Regulations (PECR).

We will get your express consent before we share your personal information with any third party for their own marketing.

You can stop marketing messages at any time by using the unsubscribe link in any marketing email, changing your preferences in your account or emailing support@humeia.me. Stopping marketing does not stop service emails about things you have bought.

9. How We Use Artificial Intelligence

We use artificial intelligence (AI) tools to help develop our programme content, reflection tools, marketing materials and business documents. This section explains how AI is used and how your personal information is protected.

9.1 AI tools we use

We use commercially available AI tools, including Claude by Anthropic, ChatGPT and other similar language and media tools, to help with content development and business operations.

9.2 What we never do with AI

• We do not enter your personal information, including your name, email address, answers, results or programme information, into any AI tool.

• We do not use AI to make automated decisions about you.

• We do not use AI to create or guess personal information about you.

9.3 How your results are worked out

Your Clarity Snapshot™ and Human Map™ results are calculated mathematically from your answers. They come from your own responses, not from an AI system.

9.4 How programme content is developed

Our practice content, videos and reflection tools are developed by Karen Bachmann, with AI as a drafting and research assistant. All content is reviewed, approved and finalised by a person.

9.5 How our online tools are built

Our online tools, including the Clarity Snapshot™, Human Map™, Formation Companion™ and Shaped by You™, were designed by Karen Bachmann and built with AI as a coding assistant. When you use them, no AI is involved. Your answers are worked out by fixed rules written into each tool, partly in your own browser and partly by Google Apps Script. Nothing you enter into our tools is sent to any AI service.

9.6 AI features on our platform

Our platform, Zenler, can provide AI-powered features. We do not currently switch on AI-powered features for customers. If we do in future, we will update this policy before they go live to explain what information they use and how it is protected.

9.7 What this means for you

Your personal information stays within the platforms we use to run our services: Zenler, ScoreApp, Google (Sheets and Apps Script) and Resend. It is not shared with AI providers. We apply human oversight to all AI used in our business, which is consistent with everything we teach and value.

10. Sharing Your Human Map™

You can choose to share your Human Map™ with a person you name, such as a coaching partner or mentor. We email that person a link and you give them a share code yourself. They can only open your Map with both and only until the date you choose. You choose whether they see a summary or your full Map. You can see who you have shared with and when they last opened it and you can stop sharing at any time from your Human Map™ dashboard. We never share your Map unless you choose to.

The Human Map™ is a personal reflection tool, not an assessment. It must not be used for hiring, performance, promotion or pay decisions.

11. Who We Disclose Information To

Your personal information will never be sold or rented. We only disclose it to the people and organisations below and only for the reasons shown.

Who	Why	Where they hold data
Zenler (our online course platform), which processes your information for us under a data processing agreement	Runs our website, app, accounts, courses, checkout and course emails	United Kingdom and United States
Zenler's service providers: Amazon, SendGrid, FileStack, Vimeo, Zoom, Google and Intercom	Cloud hosting, email delivery, file uploads, video hosting, live video and support tools	United States and other countries where they operate
Stripe and PayPal	Process payments	United States and other countries where they operate
Google	Stores saved results, Formation Companion™ entries and Shaped by You™ feedback in Google Sheets and runs the code (Google Apps Script) that works out and sends your results	Data centres in several countries, including the United States
Resend	Sends our emails, such as your results, your personal link and Shaped by You™ updates	United States
ScoreApp	Runs some of our quizzes	United Kingdom
Your Coaching Partner	Only with Human Map™ Everyday Plus, Human Map™ Pro Plus or Human Map™ Perspectives Plus, to arrange and give your coaching session. Your Coaching Partner uses their own video meeting service	Australia or where your Coaching Partner works
A person you choose	Only when you share your Human Map™	Wherever they live
Professional advisers, such as our Lawyer, Accountant, bank or insurer	Legal, accounting, banking and insurance services	Australia
Researchers	Only anonymised answers and only if you agreed. They cannot identify you	Australia or overseas
Government bodies or police	Only when the law requires it	Australia
Anyone who buys or takes over part of our business	Only if that happens and they must treat your information as this policy says	Australia

Everyone we disclose your information to must keep it secure and treat it in line with the law. They may only use it for the purposes we set and on our instructions.

12. Overseas Disclosure and International Transfers

Some of our service providers are overseas, so your personal information is likely to be held in the United Kingdom, the United States and other countries where Google, Amazon, Stripe and PayPal have data centres. Before we disclose information overseas, we take reasonable steps to make sure the provider handles it in line with the Australian Privacy Principles.

If you are in the United Kingdom or the European Economic Area, countries outside those areas do not always offer the same protection, so we make sure at least one of these safeguards is in place:

• Zenler, based in the United Kingdom, processes your information for us under a data processing agreement.

• We only transfer information to countries the European Commission or the UK Government has found to give adequate protection.

• For providers in the United States, we rely on their certification under the EU-US Data Privacy Framework (and its UK extension) or on standard contractual clauses approved by the European Commission, in their data processing agreements.

If none of these safeguards is available, we will ask for your explicit consent to the transfer and you can withdraw that consent at any time. Email support@humeia.me if you would like more information about the safeguard we use for a particular transfer.

13. Data Security

We have put security measures in place to stop your personal information being lost, misused, accessed without permission, changed or disclosed. Only people who need it for their work can see your personal information. They may only use it on our instructions and must keep it confidential.

Your saved results and Formation Companion™ entries can only be opened with your personal link. Shared Maps also need a share code and a share stops after five wrong codes. Where we can, we store a scrambled version of your email address instead of the address itself, for example to match your Maps. Deleting your Maps needs you to confirm by email.

We use encrypted, secure platforms. No system is completely secure, but we take reasonable steps to protect your information.

Data breaches If a data breach is likely to cause you serious harm, we will tell you and the Office of the Australian Information Commissioner (OAIC) and explain what you can do. If you are in the United Kingdom or Europe, we will also notify the relevant regulator where the law requires it.

14. How Long We Keep Information

We only keep your personal information for as long as we need it for the purposes we collected it for, including legal, accounting and reporting duties. When deciding how long, we consider how much information it is, how sensitive it is, the risk of harm if it were misused and whether we can achieve the purpose another way.

Information	How long we keep it
Saved Clarity Snapshot™ results, including any wellbeing score	12 months from when you save them. Anonymous counts are kept.
Saved Human Map™ (buyers)	12 months from when you save it
Members' Human Maps™ and Formation Companion™ entries	While you are a member and for 12 months after your membership ends
Shares of your Human Map™	Until the share ends or you stop it. Shares are also deleted when your Map is deleted
Purchase records (name, contact details and what you bought)	5 years, because Australian tax law requires it
Anonymised research answers	They cannot be linked to you, so they may be kept and used without further notice and cannot be withdrawn once given

You can ask us to delete your saved results sooner at any time.

15. Your Rights

In Australia you have rights under the Privacy Act 1988 (Cth) and the Australian Consumer Law. If you are in the United Kingdom or the European Economic Area, you have further rights under the UK GDPR or the EU GDPR.

You can:

• See your information. Ask us for a copy of the personal information we hold about you.

• Correct it. Ask us to fix anything that is wrong or out of date.

• Delete it. Use "Ask us to delete my Maps" on your Human Map™ dashboard or email us. For the Clarity Snapshot™, email us.

• Object to or restrict how we use it (United Kingdom and Europe).

• Ask us to transfer it to you or another provider (United Kingdom and Europe).

• Stop emails. Use the link in any reminder or marketing email or email us.

• Stop sharing. Use "Stop sharing" on your Human Map™ dashboard.

• Withdraw your consent at any time, for the future.

• Deal with us anonymously where that is practical, such as when you use the Clarity Snapshot™ without saving.

To use any of these rights, email support@humeia.me. You can read more about your rights on the OAIC website at www.oaic.gov.au

There is no fee to access your personal information or use any of your other rights. If a request is clearly unfounded, repeated or excessive, we may charge a reasonable fee or decline it and we will explain why.

We may ask you to confirm who you are first, so we never give your information to someone who has no right to it. We may also contact you to ask for more details to speed up our reply. We reply within 30 days. If your request is complex or you have made several requests, it may take longer and we will tell you and keep you updated.

16. Third-Party Links

Our website may include links to other websites, add-ons and apps. Clicking those links or turning on those connections may allow others to collect or share information about you. We do not control these websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy policy of every website you visit.

17. Cookies On Your Device

We use essential cookies so our website works, analytics cookies (Google Analytics) to understand how people use it and advertising cookies (Google Ads and Meta Pixel) to measure and show relevant advertisements. You can set your browser to refuse all or some cookies, but some parts of our website may then not work properly. Our Cookie Policy explains this in full.

Information kept on your own device

While you answer the Clarity Snapshot™ or the Human Map™, your answers are kept in your own browser, on your device, so you can stop and come back. Your device also remembers your personal link, so My Human Map™ can open your Map straight away. None of this is sent to us until you choose to save. You can clear it at any time by clearing your browser's site data. Formation Companion™ entries are different: they are saved to us as you write them, so they are not lost if you clear your browser or change devices.

18. Age Limits

Our services are for adults aged 18 and over and are not directed at anyone under 18. By giving us your information, you confirm that you are 18 or over. We do not knowingly collect personal information from anyone under 18. If you believe we have, please contact us and we will delete it promptly.

19. Keeping Your Information Up To Date

It is important that the information we hold about you is accurate and up to date. Please let us know if your details change, by emailing support@humeia.me or updating your profile in your account.

20. Complaints and Regulators

If you have a concern about how we collect or use your personal information, please contact us first at support@humeia.me so we can put it right. We will reply within 30 days. If you are not happy with our reply, you can complain to the relevant regulator:

• Australia: Office of the Australian Information Commissioner (OAIC), www.oaic.gov.au or 1300 363 992

• United Kingdom: Information Commissioner's Office (ICO), www.ico.org.uk

• European Economic Area: the data protection authority in your country

• United States: Federal Trade Commission (FTC), reportfraud.ftc.gov. You can also contact your State Attorney General, such as the California Attorney General's Office at oag.ca.gov/privacy/ccpa

21. Changes To This Policy

We review this policy every April and whenever our tools, products or the law change. We will publish the updated policy on our website with a new version number and effective date. If a change affects how we use information you have already given us, we will tell you by email first.

22. Contact Us

You can contact us at any time with questions about this policy or our practices or to use any of your rights.

Email: support@humeia.me if you have bought from us or hello@humeia.me for general enquiries

Website: humeia.me

Document Control Notice

This document is controlled by Humeia™. The current version of the Privacy Policy is the one published on our website at humeia.me. Printed or downloaded copies are uncontrolled and may be out of date, so please check the website before relying on a copy.

Policy Details

Version: 2.0
Effective date: 20 October 2026
Next scheduled review: April 2027

Version history

2.0 · 20 October 2026: Earlier versions combined into one policy. Added how our online tools are built, Formation Companion™ entries, feedback, pilots and coaching bookings.
1.2 · 17 October 2026: Wellbeing score treated as sensitive information. Added sharing your Human Map™, retention periods and data breach wording.
1.1 · October 2026: Updated for Humeia™ and our products. Added how we use artificial intelligence.
1.0 · April 2026: Annual scheduled review.

This page shows the current version of our Privacy Policy. Printed or downloaded copies may be out of date, so please check here before relying on one.